Hi, I'm Robin,

In early 2000, I moved from South Africa to California. After a year away, it was time to return home to visit my family. I panicked!! Did I look the healthy American girl pursuing her dreams? 

Although superficial, the insecurity was real! Being an obsessive tea drinker (almost 5 cups a day!) this indulgence had stained my teeth a dull yellow.  I was aware of it every time I smiled. 

One day, in a desperate attempt to boost my courage, I whitened my teeth at home and was stunned by the results!! I felt gorgeous, and my confidence skyrocketed!

At that moment I believed everyone should experience what really white teeth can do for self-esteem because for me, it was life-changing!

Let's smile, connect and enjoy!
Robin, Founder xx

We call it the joy-flow project.

When you gasp , "I cannot believe how white my teeth are, they're gorgeous". We clap our hands and applaud. We've achieved our heart-quest.

We believe that whiter teeth makes you burst into a smile. And that smile triggers an endorphin rush that releases genuine happiness, confidence, and connection.

And out in the world, someone receives your magic smile.

Just like that, you changed their day and they pass that feel-good smile forward, so does the next.You have created a ripple-effect from a single smile that bubbles to form a river of joy that feeds our souls, and the world becomes extraordinary for all.

The world is simply a better place when we smile.