Hi, I'm Robin!
In early 2000, I moved to gorgeous California from South Africa and after a year, when it was time to return home, I panicked!!
How did I look? Did I represent the healthy American girl pursuing her dreams? (Although superficial, the insecurity was real).
Being an obsessive tea drinker (almost 5 cups a day!) this indulgence had stained my teeth a dull yellow. I was aware of it every time I smiled. I saved to have my whitened my teeth and I was stunned by the results.
Who knew such white teeth were possible? They were magnificent! I felt gorgeous, and my confidence skyrocketed! I wanted to shout it from the highest rooftops "try this simple, life-changing transformation".
Every-one should experience whitest teeth. I set out to create one of the first at-home dentist approved line that would whiten teeth of any age at an affordable price.
Enjoy the confidence that my products offer. Life is good. Let's smile, connect and enjoy! Robin, Founder xx
We call it the joy-flow project.
When you exclaim, "I cannot believe how white my teeth are, they're gorgeous". We clap our hands and applaud. We've achieved our heart-quest. We believe that whiter teeth makes you burst into a smile. And that smile triggers an endorphin rush that releases genuine happiness, confidence, and connection.
And out in the world, someone receives your magic smile.
Just like that, you changed their day and they pass that feel-good smile forward, so does the next. You have created a ripple-effect from a single smile that bubbles to form a river of joy that feeds our souls, and the world becomes extraordinary for all.
The world is simply a better place when you smile.