Privacy Policy

Last updated: September 5, 2026

Expertwhite respects your privacy. This Privacy Policy explains how we collect, use, disclose and protect personal information when you visit expertwhitening.com, make a purchase, communicate with us or otherwise interact with our website and services.

By using our website, you acknowledge the practices described in this Privacy Policy.

1. Information We Collect

Depending on how you interact with Expertwhite, we may collect information including:

• Name

• Billing and shipping address

• Email address

• Telephone number

• Order and transaction information

• Customer service communications

• Account information, if applicable

• Device and browser information

• IP address

• Website activity and interactions

• Advertising and referral information

• Cookie and similar technology identifiers

Payment information may be processed by our payment providers. Expertwhite does not necessarily receive or store complete payment-card details.

2. How We Use Information

We may use personal information to:

• Process and fulfill orders

• Provide shipping and delivery updates

• Process returns and refunds

• Provide customer service

• Maintain and improve our website

• Understand how visitors use our website

• Measure website and advertising performance

• Detect and help prevent fraud or misuse

• Send marketing communications where permitted

• Personalize website or advertising experiences where permitted

• Comply with applicable legal obligations

3. Shopify

Our online store is powered by Shopify.

Shopify may process personal information in connection with providing ecommerce, checkout, payment, security, analytics and other services that support our store.

Information processed through Shopify is subject to Shopify's applicable privacy practices in addition to this Privacy Policy.

4. Cookies & Similar Technologies

Expertwhite and our service providers may use cookies, pixels, tags and similar technologies to operate the website, remember preferences, understand website activity, measure performance and support advertising.

These technologies may be used for purposes including:

• Essential website functionality

• Shopping cart and checkout functionality

• Analytics and performance measurement

• Remembering preferences

• Advertising measurement

• Marketing and personalization

Where required, you may be given choices regarding non-essential cookies and similar technologies through our website's privacy or cookie controls.

5. Analytics

We may use analytics services to understand how visitors interact with Expertwhite.

These services may collect information such as pages viewed, device and browser information, approximate location derived from an IP address, referral sources and interactions with the website.

We may use services provided by companies such as Google and Microsoft for analytics, performance measurement and related purposes.

6. Advertising & Meta

Expertwhite may use advertising and measurement services provided by Meta, including technologies associated with Facebook and Instagram.

Depending on your location, consent choices and our current settings, information about interactions with our website may be used or shared for purposes such as:

• Advertising measurement

• Conversion tracking

• Attribution

• Audience matching

• Advertising personalization

• Understanding advertising performance

Meta and other advertising providers process information according to their own privacy policies and applicable settings.

7. Google Services

We may use Google services for analytics, advertising, conversion measurement and related purposes.

Information about website activity may be processed by Google to help us understand website performance, measure advertising and improve our marketing.

The availability and use of personalized advertising may depend on your location, consent choices and applicable privacy requirements.

8. Email & Marketing Communications

If you subscribe to our emails, make a purchase or otherwise provide information for marketing purposes where permitted, we may send you product news, offers and other Expertwhite communications.

We may use third-party service providers to manage email and marketing communications.

You can unsubscribe from promotional emails using the unsubscribe link included in those communications.

9. How We Disclose Information

We may disclose personal information to service providers and other parties that help us operate our business, including providers involved in:

• Ecommerce and website hosting

• Payment processing

• Order fulfillment and shipping

• Customer service

• Email and marketing

• Analytics

• Advertising and attribution

• Fraud prevention and security

• Professional and legal services

We may also disclose information when required by law, to protect our rights or users, or in connection with a business transaction such as a merger, acquisition or sale.

We do not disclose personal information to unrelated third parties simply for them to use for their own purposes except as described in this Privacy Policy or where permitted by applicable law.

10. Your Privacy Choices

Depending on where you live, you may have rights regarding your personal information, which can include the right to:

• Request access to certain personal information

• Request correction of inaccurate information

• Request deletion of certain information

• Receive a copy of certain information

• Opt out of certain uses or disclosures of personal information

• Withdraw consent where processing is based on consent

These rights may be subject to exceptions and verification requirements under applicable law.

Where available, you may also manage certain cookie and data-sharing preferences using the privacy controls provided on our website.

11. International Customers

Expertwhite serves customers in multiple countries.

Personal information may therefore be processed in countries other than the country in which you live. Where required, we and our service providers use appropriate mechanisms for international transfers of personal information.

12. Data Retention

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including fulfilling orders, maintaining business and transaction records, resolving disputes, preventing fraud and complying with legal obligations.

Retention periods may vary depending on the type of information and applicable requirements.

13. Security

We use reasonable administrative, technical and organizational measures designed to protect personal information.

However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

14. Children's Privacy

Our website and products are not directed to children.

We do not knowingly collect personal information from children in violation of applicable law. If you believe a child has provided personal information to us inappropriately, please contact us.

15. Third-Party Websites

Our website may contain links to websites or services operated by third parties.

Expertwhite is not responsible for the privacy practices of third-party websites. We encourage you to review their privacy policies before providing personal information.

16. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our services, technologies, business practices or legal requirements.

The date at the top of this page indicates when the policy was last updated.

17. Contact Us

If you have questions about this Privacy Policy, your personal information or your privacy choices, please contact Expertwhite through our website contact page.

Expertwhite / Expertwhitening LLC
California, United States