expertwhite™ | Made in USA | Cruelty Free | Safe on Enamel | Since 2000

Cruelty Free 

We do not use any animal products in our teeth bleaching gels, nor do we support testing on animals.

Shelf Life 

Store at room temperature. 12 month shelf life. Store gel in a cool dry place away from direct sunlight. May be refrigerated. No freezer

Expertwhite™ Teeth Whitening Gel Ingredients 

Our products are not tested on animals. Glycerin Carbomer, Carbamide Peroxide, Trietyleamine (TEA) Flavor. Individual syringe weight varies in size. Kosher.

What is the Active Ingredient in expertwhite gel? 

The ingredient used to whiten / bleach teeth is Carbamide Peroxide, a stabilized form of Hydrogen Peroxide which is a natural compound found in nature. Carbamide peroxide, also called urea peroxide, urea hydrogen peroxide, and percarbamide, is an oxidising agent, an adduct of hydrogen peroxide and urea. The molecular formula is CH6N2O3, or CH4N2O.H2O2. It is a white crystalline solid that releases oxygen in contact with water. 

Carbamide peroxide is commonly encountered in cosmetic dentistry, where it is used to "bleach" teeth. The active ingredient is hydrogen peroxide, which acts to oxidise interprismatic extrinsic staining within tooth enamel. There are several methods of applying the peroxide gel to the tooth ranging from night-guard application at home or in-surgery application. The bleaching obtained is proportional to the length of time the peroxide is applied to the tooth, and the concentration used. 

What are the Whitening Gel Strengths?

Carbamide Peroxide is available in 4 different strengths. 16%, 22%, 35%, 44%. The higher the percentage the more carbamide peroxide in the syringe. The higher the strength the more powerful the gel and the quicker results. People with tooth sensitivity generally use 16%. Our most popular strengths are 22% and 35%.People needing rapid results and want to wear their trays for a very short time use a higher strength (35% or 44%). Learn More

Difference between Carbamide Peroxide (CP) & Hydrogen Peroxide (HP)

Hydrogen peroxide is used by dentists in their offices and should be used under supervised provision. More and more dentists are switching to Carbamide Peroxide due to the comfort and safety of their patients gums. HP is extremely powerful and if used incorrectly can burn gums.

Expertwhite Carbamide Peroxide Gel is a stabilized formula of hydrogen peroxide. Carbamide Peroxide is designed to release over a slower period while worn in the teeth whitening trays, eliminating any risk of burning and provides optimum whitening results.  

Once Carbamide is applied to the trays the gel breaks down at a slow rate effectively whitening your teeth. Carbamide, once activated breaks down over a two hour period. After 2 hours it has broken down and is not actively whitening any longer. That is why people wear their trays from anywhere between 30 minutes to 2 hours (depending on the strength of the gel)

Near Neutral PH 

Expertwhitegels are designed to be near neutral PH providing the most comfortable and effective whitening experience with no sensitivity. 

Hydrogen peroxide to carbamide peroxide

 6% Hydrogen Peroxide = 22% Carbamide Peroxide
10% Hydrogen Peroxide = 35% Carbamide Peroxide
15% Hydrogen Peroxide = 44% Carbamide Peroxide


This Whitening Gel / Tooth Bleach is non-toxic. It is the safest cosmetic procedure available on the market today. It is however recommended that pregnant or lactating women refrain from use. If gel comes into contact with eyes or skin, flush immediately with warm water. If ingested in large quantities contact physician. Continue routine dental visits. If you swallow the gel during your routine whitening, this is harmless in these quantities.

What If I Experience Tooth Sensitivity From Tooth Bleaching?

Some people experience sensitivity from whitening. As the Carbamide Peroxide penetrates the enamel to remove stains, it also removes the water in the tooth enamel. Causing  temporary tooth sensitivity. Use After-Whitening Desensitizing gel which Re-hydrates teeth and replaces minerals and phosphates in teeth. Great, even if you are not whitening your teeth.

Why Are My Gums Sensitive After Teeth Whitening?
You are applying too much gel to the trays. If gel settles on the gums during whitening period it can cause sensitivity. If gel spills out of trays onto gums, wipe excess gel off gums with tissue with a tissue.

Tray vs. Laser Whitening 

Laser whitening is extremely effective and will provide the exact same results as achieved when whitening with trays. However, after a laser whitening session in the dentists chair , it is usually recommended that you purchase custom trays to touch up and maintain your white teeth that you achieved through the laser whitening session. Depending on your lifestyle and what you place in your mouth (soda, pastas, smoke, wine, ketchup) your teeth with gradually start to discolor again. You will need to use trays and gel to touch up - or revisit your dentist for laser again.

Teeth Whitening Directions For Use

Prior to bleaching rinse mouth, do not use mouthwash. Pat teeth lightly with a tissue.Place small amount of gel into each tooth impression of custom (or instant) trays. Gel should not squeeze out of trays when placed over teeth. If it does, you are applying too much gel. Whitening sessions vary from 20minutes - 2 hours depending on strength gel. Whiten as per gel strength once per day. After treatment brush and floss.

Uses per Syringe

If used correctly, each syringe should provide 3-5 whitening / bleaching sessions of the upper and lower trays.

I'm Whitening My Teeth For The First Time

To obtain maximum whitening results that will make you smile wear trays as per instructions. Remember for amazing results consistency is key.

Is Tooth Whitening Permanent?

Yes! Whitening / Bleaching your teeth is the best way to whiten your teeth. However, Teeth will naturally stain or discolor over time. Sodas, coffee, wine, cigarettes and food colorings in most foods these days cause this discoloration to happen.

When do I Touch Up or Whiten My Teeth Again?

How frequently you need to touch up is determined by the individual and how quickly your teeth respond to the coloring in the products you eat. (Weekly, monthly or bi-annually).

Teeth Whitening Tips

Simply pat the teeth dry with a tissue prior to bleaching. Consistent whitening for consecutive days ensures great results. 

How Does Fluoride Affect Whitening

Fluoride affects the whitening process by inhibiting the release of carbamide peroxide. This in turn dramatically increases whitening time. That is why we recommend brushing after your whitening session, not before. If using fluoride toothpaste, the mouth should be rinsed well with water to remove as much fluoride as possible.

What is Full Cure Teeth Bleaching?

A full cure whitening is when teeth are bleached beyond just the surface of the tooth. This provides permanent and amazing white results. By doing a full curing of the tooth we whiten into the pulp of the of the tooth which usually makes the whitening brighter and tends to last much longer than just surfacing whitening that generally lasts only a few months. The key to full cure bleaching is consistency, especially if whitening for the first time. We recommend wearing your trays once per day for 7-10 days in succession (the time per session determined by gel strength chosen) - this is the key to a full cure whitening.

What is Tooth Sensitivity?

Although not common, some individuals may experience sensitivity.This is temporary and will subside after treatment is interrupted.Tooth sensitivity occurs through the gel making the tooth structure slightly dehydrated as it penetrates and cleans the tooth.Whiteners are glycerin based which absorbs water from the teeth, thus disrupting the isotonic condition of the tooth causing sensitivity. In other words, the teeth get dehydrated during the whitening process, which causes the sensitivity. Normal saliva normally hydrates the tooth once the trays are removed and no sensitivity is experience. If you do experience sensitivity, we recommend the use of Sensodyne Toothpaste (an over the counter toothpaste available at most drug stores). We also offer "Desensitizing and Remineralization gel. This gel remineralizes the tooth enamel by replenishing phosphates and other natural minerals in your tooth enamel, eliminating sensitivity and strengthening your tooth.

I already have trays. Can I purchase just the gels?

Yes, we sell our hi-Intensity, professional Carbamide Peroxide whitening gel This is the same whitening gel that is sold in our complete systems and professional dental offices.

 Teeth Whitening Procedure

Brush and floss teeth. Place a small drop of gel per tooth in the frontal portion of the tray for the front 6-8 teeth (approximately 1/4cc). Be careful not to overload the tray. Less is best. Place tray on your mouth for approximately 15-30 minutes depending on the result you desire. Make sure you wipe away the excess gel that may be exposed to the gums outside the tray. Repeat process daily until desired results are accomplished. If sensitivity occurs, discontinue use for 2-4 days. Remove tray and rinse with water. Brush teeth. 

Contraindications: Pregnant/nursing poor dental hygiene (decayed teeth, exposed roots, gum disease, wear braces, recent oral surgery, jaw problems) At-home treatments have risks involved and you should consult your dentist. Some people may experience temporary tooth sensitivity and gum irritation. This will disappear a) within a few days after discontinuing use b) decreasing the time you bleach your teeth c) Increasing time between bleaching sessions.

The manufacturer and seller will accept no responsibility for any usage of this product.

Brush teeth with baking soda or Sensodyne toothpaste and a moist tooth brush for 30-60 seconds to decrease sensitivity (or use the remineralization gel).

This product will only whiten natural teeth. It will not whiten crowns or colored tooth restorations.



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Elaine Luckhurst wonderful! Seeing amazing results after only three applications
carol wilcox Enjoy the products and efficiency. Good product and excellent delivery time.
Alfred valenti great product and does what it says on… great product and does what it says on the label.  would recommend to anyone.  f Valenti
Martin working very well
Helen Friel Excellent did what I hoped will buy again…
Wioleta Nowicka Very happy with the product Very happy with the product
Leon Hurst Ordered whitening gel. took nearly a month to arrive, and the company didn't answer 1 of my ( polite) emails asking for clarification as to where the product was & when it was coming!!!
sheila ber Excellent service. I would recommend ExpertWhiteGel to anyone. Great product indeed! at a reasonable price.
paula Super value excellent redults. Super value excellent redults
Shelley  Yerrell  Excellent company Second lot of whitening treatment I have had from this company, Brilliant service
Robin Price I've been had.I have not received my order after one month. I contacted them after nearly 3 weeks. Was advised to wait another 2 days. After another 4 days, still nothing. I offered  to pay for postage if the  USPS had lost the original order.  I think I have been had. 
Karen Bond Great product, fast results very happy!! More instructions to use in with product would of been useful.
charles kershaw The service was excellent received… The service was excellent received within days  The product is good and effective  Should have been supplied complete with gum shields my only complaint
NoelNoel This product whitened my teeth fast. The trick is to try and get it near the gum line but  not on the gums. It did make my gums sore for a couple days, but then they were fine. I used 22% for an hour and could see quite a difference. I would buy it again.
Campbell Graham Absolutely love Expertwhite gel Absolutely love Expertwhite gel. I used to always buy Opalessance whitenening gel until I tried this but Expertwhite gel is far better in my opinion.
Lee w Does the job.
Mr Paul Ledger Very strong but good Very strong, but that's what's needed I guess if you have bad stained teeth.  Burnt my gums a bit sometimes, so you have to be careful. Gave up a few times as it hurt too much, but other times it was ok. Going to carry on using though, as people don't realise if you don't have normal teeth nowerday's  you don't exist!
Andrew K Good product, does what's been stated.
Martin great results with minimal discomfort
John M Have been using this for a while and cam only say works for me. Teeth are whiter and no side effects. Gteat
Sharyn Mitchell excellent no problems excellent service would re-order
D RHODES Brilliant service and product. Very fast delivery.
Jennifer Williams Excellent service Excellent service; excellent product.
Claire R Efficient and good communication through emails though took much longer than others to get product to me.
allan  perfect. great price, amazing service, brill product    
M Ward A fantastic product  I would recommend to anyone who has never tried this product before.  Even my dentist has commented on how white my teeth are and how my teeth look so normal and healthy. I was always conscious about how yellow my teeth were and never showed my teeth when smiling when having my photograph taken. I would hide my teeth when smiling. Now my confidence is so high I enjoy having my photograph taken.  Thank you EXPERTWHITE GEL.  ,
Constantine Have used the 35% now for one week and my teeth are shades whiter! So happy! And no sensitivity as of yet!
Michelle  Bright smile. I ordered on Sunday and the item arrived by Thursday, it was really quick. This is my second time ordering from ExpertWhite and you have to trust the process. I ordered the 44% gel and within days people started to notice how white my teeth were. I even think the sunlight helps make them brighter              

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